One thing everyone can agree on is that Microsoft has a lot of ground to make up in the tablet and mobile market. Apple, after all, has sold 100 million iPads in just over two years.
But according to Craig Mundie, Microsoft’s chief research and strategy officer, that’s not entirely the company’s fault.
In an interview with the Spiegel, Mundie argues that the company’s huge volume in desktop computing made it “basically the only target” for hackers and cybercriminals, and the time spent fighting these off delayed an entry into the mobile space.
It takes a certain amount of chutzpa to state that you would have succeeded, had it not been for your own ieptitude in writing secure software.
It’s also wrong.
The wrong reason, I mean, as the OS was in fact insecure.
No, Microsoft’s failure in this regard was a classic case of “marketing myopia”. Yes, they saw mobile and tablets. But they couldn’t get past seeing them through the lens of Windows. They were, after all, in the “Windows” business.
Windows Everywhere was their battle cry.
Unfortunately, a desktop mouse-driven window-and-menu-based OS wasn’t suitable for mobile, and it most definitely wasn’t suitable for touch.
One could also argue that a pen-based interface isn’t “touch” as practiced by the iPhone and iPad.
But back to Windows Everywhere. The desktop version of Windows was also highly resource intensive, requiring expensive and power-hungry processors, RAM, and disk space. All of which meant that early Windows “tablets” ran on oversized, heavy devices with limited battery life.
And they ran full-blown Windows applications, developed for desktop and notebook monitors and screens. Applications little adapted, if at all, for mobile work.
And to be honest, Microsoft also failed to commit to the product. In fact, their attitude was one of, “Oh, hey, we also have this Windows tablet touch thing. If anyone’s interested. Anyone? No? Okay.”
Heavy, clunky “tablets” with desktop-based applications.
Is it any wonder that they didn’t sell?
[Via The Verge]