By October 29, 2012

Management Changes At Apple: Ive In, Browett, Forstall Out

It's just been announced that John Browett is leaving as head of Apple Retail. 

Browett, as you may recall, is the individual who reportedly tried to reduce headcounts at Apple retail stores, even, and I quote, "at the expense of user satisfaction." 

Before joining Apple, Browett was CEO of electronics retail group Dixons, a UK chain more than a little reviled for its lack of customer focus and service.

Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim. Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. 

Ive and Forstall have been often said to be at odds over the look and feel of iOS, in particular differing over Forstall's perchant for skeuomorphic interface designs. 

Eddy Cue will take on the additional responsibility of Siri and Maps, placing all of Apple's online services in one group, while Craig Federighi will lead both iOS and OS X. 

The OS merger will have both systems – mobile and desktop – seeing more integration than ever, making one user experience key for those that work with both, especially with Ive driving the look and feel from both a hardware and software perspective.

Finally, it appears that Bob Mansfield will lead a new group, Technologies, which combines all of Apple’s wireless teams across the company in one organization.

All in all, the changes seem to be positive ones, especially in light of the issues I recently brought up in my recent article: The Bean Counters Are Back At Apple

More engineers in charge of product direction, and fewer bean counters (Browett) putting profits over experience.

Well, well.

[Via Apple]


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