In addition to making a play for Android developers, Amazon has apparently fired another shot off Googles bow, switching the Silk browser's default search engine from Google to Bing.
They're also using the Fire's "lock" screen and screensaver to display ads and special offers on Kindle products.
Developers? Search? Ads?
Amazon is hitting Google pretty hard, in ways that are especially ironic since Google developed the core Android system on which the new Fire is based.