By August 24, 2012

The New iPhone And iPad Mini: Sharing The Same Stage?

John Gruber over at Daring Fireball lists his reasons why he thinks we won’t see the new iPad mini launch during the upcoming iPhone event on September 12th.

The problem that occurred to me: I don’t think Apple would want reviews of both a new iPhone and new-size iPad appearing at the same time. Why share the spotlight? Why have another Apple product battling with the iPhone for the top spots in news coverage?

But the more I think about it, the less sense it makes for the iPhone to even share the stage at the announcement with any other product. The iPhone is too big, too cool, and garners too much attention — and it’s in Apple’s interest to keep that attention undiluted.

And he has a point. The iPhone is top dog.

The problem is, however, that we’ve already seen the dog.

Leaks abound, and as such we know about the 4″ taller screen. We’ve seen photos of the new “unibody” metal design. We’ve seen the internals. We’ve even seen the new docking port connector.

And, of course, Apple presented iOS 6 in all of its glory during the last developer conference. We’ve heard about Apple dropping Google for maps and seen demos of its in-house replacement technology.

So here’s the thing.

Unless Apple has some major new feature under its sleeve like near-field-communications (NFC) for mobile payments, all that they’re going to be doing is showing us everything we’ve already seen, and confirming a few minor details. “Quad-Core processor? Check. Battery life the same? Check. Available at the end of the month? Check.”

In other words, it’s going to be boring, and Apple is once again going to be panned by the tech press.

It won’t stop them from selling millions of the things, you understand. But they’re still going to get panned by the geek squad.

But confirm everything we already know about the new iPhone, and then do a “one more thing” announcing the new iPad?

The tech world will go crazy.


Didn’t happen, and the new iPhone once again was panned by the tech press.

[via Daring Fireball]


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