The "App Store" upgrade from iTunes 7.6 to iTunes 7.7 is now available via Software Update.
In retrospect, it's obvious that iTunes 7.7 would be released before Apple shipped the iPhone 3G, as Apple's own instructions on upgrading from 2G to 3G require you to sync and backup your existing phone's settings, and then use that backup to "restore" your new 3G phone's settings.
And for that to work, you're going to need new software.
So if you're planning on moving up to a new 3G phone tomorrow you need to run, don't walk, to your Apple menu. From there run Software Update and then download iTunes 7.7. With that under your belt, you'll be set to install the iPhone 2.0 software update when it's released later today.
Install 2.0, then do your backup and you'll be ready to sync up your new iPhone 3G tomorrow.
It's unfortunate that Apple didn't allow more time between the release of 7.7 and 2.0 and the July 11th iPhone release date, but they didn't, so start downloading NOW.
One can only hope Apple's servers are up to the load...
[UPDATE] They weren't...
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