From a marketing standpoint, Appe's decision to require in-store activations guaranteed long lines and the appearance of high consumer demand as loyal customers patiently awaited entry into their local store.
But when you're the one forced to stand in one of those lines while each and every phone sold goes through a fifteen minute activation process, it takes on an entirely different perspective.
And one completely different from the original "pay for it and you're out of here" process.
Apple can only hope that the future experience of owning and using the new 3G iPhone will wash away the memory of those wasted hours and the dissatisfaction of that decision.
BTW, this entry was generated during one of those wasted hours...
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