Much has been made of the fact that Apple managed to get all of the major movie studios onboard the iTunes rental gravy train.
According to the press release, signed up are 20th Century Fox, Disney, Warner Bros., Paramount, Universal Studios, Sony, MGM, Lionsgate, and New Line Cinema.
And much was made of the pricing, $2.99 for "library" titles, $3.99 for first-run titles, and HD titles a dollar more.
But no mention whatsoever has been made of any changes to the pricing structure for iTunes movie purchases. This despite the fact that the current fixed-pricing scheme has been a notorious sticking point in previous studio negotiations.
Which leads us to our question: Will you be able to buy titles from everyone involved, or are these agreements strictly for iTunes rentals?
And if you can buy them, has the iTunes store pricing structure changed?
Either way, the answers will tell us some interesting things about the industries' relationship with Apple.
[via Apple]